I’m wondering what would you do if there aren’t already defined personas?

We use a tactic called an empathy map to facilitate the discussion. The premise is simple, ask your stakeholders what their customers are thinking, doing, saying, hearing and feeling then map it to a persona. We typically do this for 2–3 key personas scoped to a specific time or interaction in the product.
Designing complex products
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Erik Klimczak
Renae Mason
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1 min read·
Apr 18, 2016
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I’m wondering what would you do if there aren’t already defined personas? Would you use this time to create some ad-hoc personas with the stakeholders before jumping into the empathy mapping?
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Written by Renae Mason473 Followers
·450 Following
Storytelling and content strategy for exhibition and experience design.
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